Employer Branding

Employer brand describes an employer's reputation as a place to work and their employee value proposition (EVP). Many prospective employees will look at the social media presence of potential employers to get an idea of their brand image and EVP – Does the company value what they value? Does the company culture fit their idea of a compatible work environment?

While most of our clients recognise the benefits of building a strong employer brand to attract and retain the best people, they often struggle to keep up with the constantly evolving employer branding landscape.

Our Strategic HR team can bring you up to speed on the current employer branding landscape, conduct a gap analysis of your current efforts and help you develop new strategies for internal and external brand marketing, and market positioning and vacancy advertising strategies.